4 Reasons Why Zune Is A Total Waste
I don’t get it. What’s the point of Zune? Where is Microsoft going with this new device? Do they even expect to have even the tiniest success with this product? After having my first encounter (at a local Staples) with Microsoft’s new Zune media player I have to admit, I just hate this thing. Brown? Why would anyone want a brown media player? Color choices aside, Microsoft’s effort with the Zune is not only ill timed but badly conceived. Here are four observations so far:
1. Bad Timing – Of course I would expect nothing less with Microsoft. After announcing delay after delay with Windows Vista, Microsoft has become quite good at damage control when it comes to issues if timing. With Zune, its almost like they have decided to forget everything they learned. They need to take a closer look at the market, the one that’s being virtually dominated by those devices that have the white headphones. You know the ones, and so long as the iPod exists the Zune has only a snowballs chance in gaining market share.
2. Completely Uninspiring Design – Not that the first iPod was anything to write home about but Zune just seems like a re-hash of bad already-been-there done-that ideas. The design has only one endearing characteristic, the screen is a decent size and brightness is adequate. Beyond the screen there is little else to get excited about, given where player design is going I really don’t see the square Zune design winning over any converts. Give Zune at least three years of design evolution and then maybe we will see something interesting. However, I would not bet on Microsoft letting this science project live that long.
3. DRM Me, Get Out A Rope And Hang Me – As if the timing and bad design were not enough Microsoft has decided to include extensive DRM free of charge! Why Microsoft keeps missing the simple idea that the reason for the iPod’s huge success is that the DRM (FairPlay) included in the iPod does not get in the way of the user. Yes, its that simple. If you want people to buy your player then you need to make the DRM transparent to the user otherwise you don’t have a chance in the iPod driven market. Add in the fact of royalty payments for each player sold and now nobody makes any money thanks to every greedy record company stepping in for their cut of Zune’s non-existent profits.
4. Not Cross Platform – One of the ways you can expand your audience for any device is to make sure it works on as many platforms as possible. Of course Microsoft made Zune only work on Windows, but they did not stop there. From initial reports from those few Zune users who are actually trying to use the device it seems that the Zune does not even work directly with the Windows Media Player included with Windows. At this point I cannot possibly imagine what Microsoft is thinking, to not even fully support their own system is a significant sign in itself.
So that’s my take on Zune and why its a total waste of both users and Microsoft’s time.



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