A 5 Step Program for the Music Industry
Back in the early days of the internet a close friend of mine called me up and made me drive over to his parents house (yes, it was THAT long ago) to show me something he had just discovered online. After he played for me the first .mp3 file I had ever heard and told me the file size I instantly knew that the age of the music CD was effectively over and that unless the industry made real attempts to embrace this new technology they were going to be effectively screwed. That was almost 10 years ago. Surprise! I was right, looks like they are screwed. With CD revenue down 26% between 2000 and 2006 I think it is long past time for someone to explain the situation to them in simple, easy to understand terms. So here is a simple 5 step program they can take to maybe salvage the situation before they end up going the way of the dodo.
Technorati Tags: apple, digital music, mp3, music, RIAA



